Why Buying the Win Won't Work

Interesting article in this morning's Washington Post about self-funded candidates. Some take-aways:

  • Just eleven percent of self-funded candidates (those who personally paid for half or more of their total campaign budget) seeking state office were successful in the past decade.
  • Despite their lack of success, those self-financers collectively donated one billion dollars of their own money (twelve percent of all money raised by candidates during that period). Call me a tree-hugging hippie, but I can think of a lot problems a billion dollars could help tackle. Starting with one- nineteenth of California's budget deficit.
  • Shocker: eMeg's spending has now far surpassed the highest bidder of the last ten years (New York's Tom Golisano spent $74 million of his own cash in 2002).

Most importantly, author Chris Cillizza argues that winning will not be the norm for rich, self-funding candidates this election season. Read why in the full article.


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